“Clear Today” – Skywriting reports the weather in the Distillery District, Toronto

There was more to the message at the beginning but it had dissipated too much for me to make it out. Did anyone else see or photography it?

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There was more to the message at the beginning but it had dissipated too much for me to make it out. Did anyone else see or photography it?

4 replies on ““Clear Today” – Skywriting reports the weather in the Distillery District, Toronto”

This was put up by Claritin for a future advertisement – photographer friend Scarlet O’Neill was shooting it for them down on Cherry Beach – but she couldn’t give any context! They had to write it thrice because the pilots didn’t really understand that if the shot needed to be of the writing over the city skyline, they needed to put it between the shooter and the skyline.

That’s great Lauren, thanks for sharing! Though, I wish I could have seen the planes in the act of writing – in the video it just looks like the letters appear out of nowhere.

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