“Clear Today” – Skywriting reports the weather in the Distillery District, Toronto


There was more to the message at the beginning but it had dissipated too much for me to make it out. Did anyone else see or photography it?


  • Kate

    This was put up by Claritin for a future advertisement – photographer friend Scarlet O’Neill was shooting it for them down on Cherry Beach – but she couldn’t give any context! They had to write it thrice because the pilots didn’t really understand that if the shot needed to be of the writing over the city skyline, they needed to put it between the shooter and the skyline.

  • Anonymous

    Thanks so much for (please pardon the pun) clarifying, Kate.

  • Lauren

    You can check out the official YouTube video here: http://www.youtube.com/watch?v=Jh_Fs_9Jh8s

  • Anonymous

    That’s great Lauren, thanks for sharing! Though, I wish I could have seen the planes in the act of writing – in the video it just looks like the letters appear out of nowhere.

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